SITUATION
A television station broadcasting football matches faced a significant challenge. While older fans remained loyal, the younger generation was gradually losing interest. The traditional broadcast format was not attractive enough for them and did not meet their expectations, shaped by video games and social media. The station realized that to win back younger viewers, it had to offer something fresh and engaging.

CHALLENGE
How to attract the younger generation
The station sought a way to make its broadcasts more appealing to younger audiences. They wanted to create a modern and interactive element that would engage young viewers while also enhancing the experience for current fans. The main goal was to increase viewership among younger generations and provide hosts with new discussion points during matches.

SOLUTION
Real-time player cards
Our solution was to introduce an element into football broadcasts that younger fans recognize from popular video games like EA Sports FC – player cards. These digital cards were linked to live statistics directly from the matches. The cards display the current performance of players, such as the number of passes, goals, or defensive actions, and transform them into a visual format that viewers can follow during the broadcast.

Not only do the cards look similar to those in games, but they also provide in-depth insights into the match in real-time. Hosts can use them as visual aids during their discussions, adding another layer of information and interaction to the broadcasts.

Football for a New Generation
After the player cards were introduced, the station saw several important changes:

Increased interest from young viewers
Young audiences responded immediately. The familiar player card format from video games, connected to real-life statistics, drew them into the action on the field. For this generation, accustomed to personalized and interactive content, this new element was a refreshing update, giving them a reason to tune into football broadcasts again.

Strengthening the existing fanbase
Even traditional fans appreciated the cards. They helped viewers better understand player performances and their contributions to the match. As a result, the broadcasts became more informative and visually engaging.

More interesting discussions for hosts
Hosts gained a new tool for match analysis. The player cards provided real-time data on individual player performances, allowing them to offer more insightful and in-depth commentary directly during the match.

More visually engaging broadcasts
With interactive graphic elements and visualizations of player performances, the broadcasts became more dynamic and captivating. Younger viewers became more engaged, while existing fans gained a new reason to watch with greater interest.

CONCLUSION
A New Era of Football Broadcasts
By introducing player cards based on real statistics into football broadcasts, we helped the television station attract a younger audience while enhancing the experience for existing viewers. Hosts gained new material for discussions, and the broadcasts became more visually attractive and informative. This innovative approach increased viewership and transformed the traditional football broadcast format into an experience that appeals to all age groups.